Webinars/Distance Learning:


Staying Competitive and Preparing for the Future

March 28, 2018

1-2 p.m. (CST)

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What’s a bigger threat to your organization, the new Life Plan Community on the corner or Uber’s drivers-on-demand? What about unseen opportunities? The landscape surrounding the senior living field is changing in significant ways, presenting both new opportunities and unforeseen challenges.

Providers need to prepare for changing demographics, significantly new consumer expectations, intensifying competition, constant innovation, and an influx of major for-profit entities creating new options for the senior living consumer. The webinar will share key national trends in the senior living field and in society-at-large, along with economic developments that a provider must address if it wants to be prepared for the future. The webinar will reach beyond familiar industry themes to understand the next generation of opportunities and disruptors to traditional senior living.


·   Identify emerging trends in strategic planning and design that are changing the nature of senior housing communities.

·       ·  Learn the key program and design initiatives that are needed to meet the evolving market’s demands.

·       ·  Understand the type of non-traditional service delivery alternatives and for-profit communities that will compete for future prospects, and how the traditional, not-for-profit Life Plan Community executives can prepare.



Rob Love, President & CEO of Love & Company

Rob Love brings over 25 years of senior living experience. Rob has extensive marketing expertise and more than 30 years of general business management experience, Rob leads Love & Company’s strategic marketing analysis, research and branding efforts. His diverse background and expertise in senior living make him a strong asset to provide support where and when needed in strategy planning. He’s adept at examining marketing opportunities with a broader view, balancing short- and long-term goals with financial and organizational constraints. For clients who are expanding and planning for the future, Rob leads our development support efforts, including creating recommendations for residence sizes, residence mix and pricing strategies.

James H. Hudgins, Jr. AIA, LEED, CASP; President of THW Design

Jim Hudgins, President of THW Design, is a hands-on leader of the firm’s Senior Living practice which has been providing services in Architecture, Planning and Interior Design for more than 60 years. THW Design, with more than 1000 commissions worldwide, continues to receive national recognition for contributions and innovations in the senior living industry, including their seven-year collaboration with the Leading Age Idea House and this years “A Day In The Life”. Jim’s hospitality and senior living experience as principal-in-charge includes working with more than 150 different communities for over 30 years providing services ranging from strategic planning and board education, complex repositioning and start-up communities. Jim holds a Masters of Architecture and a Bachelor of Science from the Georgia Institute of Technology, he is LEED accredited and a Certified Aging Services Professional through the University of North Texas and the Coalition for Leadership in Aging Services.

Brandon Powell, Managing Director of Ziegler


Brandon Powell joined the senior living team at Ziegler in May 2014. As a Managing Director in the senior living finance practice, he brings more than 21 years of investment banking experience working with senior living providers in the Southeast and Gulf Coast states. Prior to joining Ziegler, Brandon was a Managing Director at BB&T Capital Markets. Throughout his career, he has successfully managed a wide range of complex economic, legal and credit transactions. Earlier in his career Brandon spent seven years in similar roles at Wells Fargo Securities and UBS and during his career has completed more than $3 billion in financings.Brandon graduated from the University of Virginia with a B.A. in Economics and minor in Government. He has also been a featured speaker at a variety of senior living conferences such as LeadingAge and its various state affiliates including Florida, Texas, Pennsylvania, Virginia and North Carolina. 




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