More than ever, adult children want an authentic, transparent glimpse of what care and life will be like for their loved one before making the senior living decision. Coupled with a growing hesitation to rely solely on a single point of contact, it's essential that the entire team is equipped and motivated to deliver that experience. It is also critically important that we understand the "facts" about our largely misunderstood industry that our customers need to hear to make the best decision for themselves and their loved ones.

Designed for the full spectrum of care--including hospice, home and community-based services, independent and assisted living, memory care, and skilled nursing--this session is built for every provider dedicated to serving seniors and their families.

Join a seasoned expert as he reveals a proven, research-based approach to building trust, strengthening provider partnerships, and driving enrollment and occupancy results. Group rate available for member communities (one group registration per site)!

We are excited to have Alvin Coffee join us all morning, so come early to get your free fancy coffee (thanks to Midwest Bath) and peruse the vendor show! Doors open at 8 am!

AUDIENCE Hospice, home health, independent and assisted living, memory care, and skilled nursing eadership and administration. Includes owner/operators, sales and marketing teams, admissions coordinators, nurse managers, life enrichment directors, care coordinators, community outreach and referral partners, social services professionals, front desk/reception staff, and more.

Plan to be in Lincoln for the Fall Symposium? Come a day early and get ready to roll a strike for a great cause! Join LeadingAge Nebraska for our Stars and Strikes Bowling Fundraiser & Tournament on October 7, 2026, from 3-5 pm at Sun Valley Lanes and Games in Lincoln, NE. CLICK HERE to learn more and register to bowl!